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The deck was designed to fulfil a simple, but critical, shortcoming in many organisations. 

Most organisations and leaders don’t pay enough attention to how employees are or should be feeling. They underestimate how central emotions are to building the right culture and employee experience. 

Traditionally companies focus is on their shared values and behaviours that guide how people think and behave at work. 

The other critical part of how people think and behave at work is the emotional culture of a company. How people feel (or don't feel) drives the way people think and act. 

Studies show the significant impact of emotions on how people perform on tasks, how engaged and creative they are, how committed they are to their organisations, and how they make decisions. 

When leaders recognise emotions in the workplace, and consciously shape them, they can better serve and motivate their people. 

Research shows emotional culture influences employee satisfaction, motivation, connection, engagement, burnout, teamwork, and even "hard" measures such as financial performance and absenteeism. 

Positive emotions are associated with better performance, quality, and customer service—this holds true across roles and industries and at various organisational levels.

So as leaders, let's start by asking ourselves: What do we want our people to feel? Then design your culture and employee experience to support these emotions. 

The above is based on the work of Sigal Barsade & Olivia (Mandy) A. O’Neill. The Emotional Culture Deck is inspired by their research found in the article from Jan-Feb 2016 HBR Issue – Manage Your Emotional Culture.